I.C.E.

Here’s one from the UK. When people have been in accidents one of the things that are found are mobile phones. Typically their small form factor makes them more survivable in a lot of cases. The suggestion is to put a number in their, listed under ICE (In Case of Emergency). It’s a realy simple suggestion, that helps people get in touch with relations and next of kin when something happens – as after all people can have huge quantities of numbers in their phone book, with no idea for the emergency services as to who is to be contacted.