From this month’s cryptogram

Psychologist Scott Plous said it well in “The Psychology of Judgment and Decision Making”: “In very general terms: (1) The more available an event is, the more frequent or probable it will seem; (2) the more vivid a piece of information is, the more easily recalled and convincing it will be; and (3) the more salient something is, the more likely it will be to appear causal.”